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News and Articles

NEWS

India Today
India Today

Restaurants prepare to battle bird flu concerns

Owner of bistro-café, The Lovefools in Mumbai’s Bandra, says that since they use legacy brand, Zorabian Chicken, they haven’t faced a problem with supply.

Jan 12, 2021
Times of India
Times of India

Mumbai: Poultry farms, vendors say safety protocols in full gear amid bird flu outbreak

Perizaad Zorabian, director of Zorabian Chicken, said, “Not a single case of bird flu has been reported on any of our 150 contract farms in Raigad, Pune or Khopoli, in fact not even in the vicinity.

Jan 11, 2021
Economics Times
Economic Times

Demand for ready-to-eat foods gathers steam as Indians crave a break from home food

As consumers crave a break from home food and are yet skeptical of eating out or ordering in, the packaged ready-to-eat segment is witnessing a major boom.

Oct 18, 2020
Livemint
Livemint

To stay in the game, this poultry firm took to gratitude

Actor and marketing head Perizaad Zorabian on how fear of failure, gratitude, open communication with customers and family support helped drive her family-run company through the nationwide shutdown.

Jul 03, 2020
Bloomberg-Quint
Bloomberg Quint

Coronavirus: Indians Are Buying More Frozen Fries, Patties And Curries

Sales of frozen foods like fries, patties, meat, and fish products and products such as curries, batter, pastes, and desserts jumped in urban areas as consumers stocked up during the lockdown.

May 26, 2020
Entrepreneur India
Entrepreneur

The Chicken Queen

Winner, Winner Chicken Dinner! Perizaad Zorabian has spun the world of chicken delight to her liking. She came, she saw, she conquered the chicken space and made it her own.

March 11, 2020
INDIAWEST
India West

Perizaad Zorabian Is the First Guest on Manasi Parekh’s Chat Show

Perizaad Zorabian will be the first guest on Manasi Parekh’s brand new chat show. Parekh quickly resumed after her short maternity break and started working on a format for her digital chat show with celebrity mothers for a light-hearted…

Jan 19, 2018
IDIVA
iDIVA

From Box Office to Boxed Chicken: In Conversation with Perizaad Zorabian

Get acquainted with actor-turned-entrepreneur Perizaad Zorabian in her new avatar as the gorgeous, exotic new face of Zorabian chicken.

Feb 21, 2015
CNN
CNN

Many Indians turning to meat as their wallets grow fatter

“Business has boomed, we are growing larger and larger as the day comes,” says Perizaad Zorabian, marketing head of Zorabian chicken, a premium niche poultry business.

Aug 28, 2014
Times of India
Times of India

Hatching surprises

Actor Perizaad Zorabian on being back in her daddy’s poultry business with a ban “From an actor, I’ve gone to being a full-time murgiwali,”

Jun 23, 2013
The Hindu
The Hindu

She’s a jolly good farmer

“But over the past four years I have used my education. I contributed to Zorabian Chicks our family business and worked as a poultry farmer and we are now expanding into processed foods,” says Perizaad Zorabian

Nov 16, 2010